Easy Home Finance was started for one reason — too many honest, hard-working families in India were being told their dream of owning a home wasn't bankable. We disagreed. We're a purpose-built home finance company for middle-income India, with a focus on the self-employed, the cash-income earners, and the families that the rest of the industry overlooks.
Years of lending DNA in our team
Assets under management
Branches across India
Families now living in their own homes
For most middle-income Indians, applying for a home loan still feels like asking for a favour. Endless paperwork. Patronising questions. A "computer says no" that never explains itself.
We're rebuilding that experience from the ground up — with a process designed around how families actually earn and live, an underwriting model that understands cash income and family businesses, and a service model where our officers come to you, in your language, on your time.
The goal isn't just to lend money. It's to make the journey to your own front door feel like the milestone it actually is.
The beginning. Easy Home Finance is founded with one belief: home loans for middle India should be fast, fair and digital.
Proving the model. Families across Maharashtra, Gujarat and Karnataka move into homes financed the Easy way.
Institutional backing. Global investors join the journey as the platform scales.
Going national. The branch network expands across India, taking doorstep service deeper into Tier 2 and Tier 3 towns.
Middle India's housing partner. A tech-native, NHB-registered housing finance company, rated by India Ratings (Fitch Group), growing with the families we serve.
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