Easy Home Finance has revolutionized the industry with India’s very first online mortgage experience, helping millions achieve their dream of first home ownership hassle free.
We believe homeownership should be easy, transparent, and low-cost for all. We’re using technology to make it faster, and humans to help make it friendly and enjoyable.
In 2017 we founded Easy Home Finance with the goal of re-engineering the mortgage process ground up. Today we have pioneered online mortgage lending. And we're just getting started...
EHFL is registered with National Housing Bank (NHB) under section 29A of the National Housing Bank Act, 1987. Having Certificate of Registration No. 07.0173.18 dated July 31, 2018.
Simple! Make the complicated home financing process easy with the help of innovative technology and amazing team members.
With our award-winning cutting-edge technology, we help our customers make their dreams come to a reality with EASE
Rohit Chokhani is a seasoned professional with a distinguished background in finance, construction management, and economics. With an MSc in Construction Management from the University of Reading, UK, a Diploma in Economics from the London School of Economics (LSE), and a BSc in Finance, he brings a unique multidisciplinary perspective to the housing and real estate markets.
Corporate Lawyer by profession with an experience of more than 30 years in the legal field.
Former ED - SEBI
Former CGM - IDBI
Qualified CAIIB, Experience in Treasury Management, Mortgage-Backed Securitization, Resource & Raising
Headed Treasures of NHB, SIDBI, EXIM Bank, Advisory Committee of FIMMDA, Holding Prominent Board Positions including LIC Home Finance, PNB Metlife & CanFin Home
Operating Partner GSF | Fintech Asia200
Ex-The Coca-Cola Co., Ex-Allianz Group, Bajaj Allianz, Ex-Ogilvy, Ex-Times of India Group
Former President & Chief Marketing Officer - Reliance Capital.
Nominee director of EHFL, appointed on behalf of Xponentia Opportunities Fund I. He holds Bachelor’s Degree in Engineering (Mechanical) from CEG, Anna University, Madras, Post Graduate Diploma in Management (equivalent to MBA) and is a Merit Scholar from IIM Bangalore. Mr. Srinivasan is an experienced professional having expertise in Private Equity with over two decades of full life cycle investment experience, across several sectors, spanning over 6 funds including exit experience of returning more than a billion dollars & serving on several private & listed Boards.
Sho joined Goldman Sachs after graduating from Kyoto University. At Goldman Sachs, he was in charge of M&A and fundraising business especially in pharmaceutical industries, manufactures, trade firms etc. Sho co-founded SQUEEZE Inc. in 2014, a vacation rental startup and served as COO. In July 2018, he joined Harbourfront Capital as a Director.
Nominee Director of EHFL, appointed on behalf of Claypond Capital Partners Private Limited. Mr. Powar has done Chemical Engineering from IIT and also possesses MBA degree. He has accumulated over 30 years of extensive experience in the fields of investment and advisory. Throughout his career, he has worked with a wide range of clients, from individuals to large institutions, providing tailored investment strategies and financial advice. His experience spans across various sectors and he possesses a deep understanding of market trends, risk management, and asset allocation.
Nominee Director of EHFL, appointed on behalf of FinSight Ventures and FinSight Late Stage Fund IV LLC. Mr. Pavel has done MSc in Finance from the University of Strathclyde. He possesses a requisite work experience in the field of transaction advisory, financial and commercial due diligence, deriving investment strategy. He has worked on buy-side and sell-side transactions, which led him understanding the complexities of deal structuring and execution. Through his diverse roles, he has cultivated a reputation for precision, diligence, and strategic foresight and he oversee the FinSight Group Indian portfolio.
Prerak Mehta is a technology leader and entrepreneur with over 14 years of experience in software architecture, digital innovation, and fintech transformation. He holds a Master’s degree from Carnegie Mellon University, USA, and brings a rare blend of deep technical expertise and strategic vision to the financial services industry.
Rohan Shah is a finance professional with deep expertise in credit risk management, underwriting, and affordable housing finance. He holds an MBA in Finance, Banking, and Insurance from the Mumbai Educational Trust (MET) League of Colleges, along with a Bachelor's degree in Marketing from Northumbria University.
Vinayak V Deousker is a seasoned business leader with over 25 years of cross-industry experience, including 20 years in financial services and 20 years specifically in housing finance.
18 + years of Experience in Rural Mortgage and Affordable Home Loans, LAP and Home Loans-Rural, Mortgage and Construction Finance. He is qualified in BE - Civil Engineering, Post Graduation- Advanced Construction Management and GMPE- IIM, Lucknow and also possesses complete domain knowledge and technical expertise. He last served at Bajaj Housing Finance Limited for over a period of 12 years.
Chartered Accountant by profession, Mr. Mishra has 15+ years of experience in finance, taxation, audit, fund raising, treasury operations, accounting, internal controls, statutory and regulatory compliance. He has a proven track record in financial leadership, strategic planning, and driving operational efficiency. He has last served as CFO at Manappuram Home Finance Limited.